Coming in 2026...

Children's Miracle Network will launch our exciting new look! And what it represents is even more inspiring: a new era for all the programs and partners that make our network whole. For more than 40 years, we have been closing critical funding gaps for member hospitals and elevating what's possible for children's health.

Now, as we look to the future, our ability to continue bringing people together is the key to our continued success. In 2026, we are evolving our brand strategy. We are putting a renewed focus on our amazing network and its ability to connect hospitals, partners and donors to inspire action and amplify local impact.

Together, we can show a new generation of people how our collective power builds a brighter future for all kids.

Coale
2025 Champion

Preserving a Legacy

In 2024, we conducted a comprehensive Brand Assessment and Tracking Research Report. Our goal was to identify how to strengthen our mission and serve children's hospitals for generations to come. Here's what we discovered:

Brand Awareness

While people recognize the balloon, they don't always understand what our organization does, or our relationship to programs, partners and the member hospitals in need of critical funding.

Donor Desire

Donors are more critical than ever about where their money goes, wanting to ensure it makes a meaningful difference.

Funding Needs

With children's healthcare needs increasing in complexity and funding gaps at hospitals widening, there is an opportunity to rally donors around our mission and impact.

The Opportunity

According to our research, people see children's healthcare as a valuable effort that is worthy of their donation. The more they learn about our network, the more inspired they are to give. This is our biggest opportunity. As the only charity focused on championing the health of all kids, we have a chance to address these challenges and rally even more support for hospitals. To do that, it's critical that we clarify our role and create more meaning around our brand story.

Evolving Our Identity

Our Name

We are simplifying our name to "Children's Miracle Network" to elevate our entire network and recognize that healthcare happens beyond hospital walls.

Color Palette

We're transitioning from red to blue, reflecting an inspiring and hopeful identity. Blue connects to the sky, honoring our mission by symbolizing optimism, possibility, and approachability.

Balloon Icon

We're putting more emphasis on the balloon as a recognizable centerpiece of our brand identity and expression of who we are. The balloon is iconic to our organization and embodies our joy, imagination and uplifting spirit.

Hear more about the new brand from our President and CEO Aimee J. Daily, PhD

All Together. All for Kids.

By harnessing the collective strength of our hospitals, programs, partners, donors and communities, we can create greater awareness of our mission and build a brighter tomorrow for all children. A strong brand foundation reinforces our unique identity and the value we have in the world. It highlights what sets us apart and communicates to everyone that our network is a powerful force for improving the health of all kids.

Where We're Headed

Throughout the rest of 2025, we will roll out the new Children's Miracle Network brand to our network through a phased approach, leading up to the public launch in early 2026. During this time, we'll begin revealing the brand across our programs while providing you with the resources and guidance needed to confidently introduce and adopt the brand within your organizations.

Until then, we ask that you continue using the current branding.

FAQs

Why is Children's Miracle Network changing its brand?
The brand is evolving to build greater awareness, clarity, consistency, and a stronger connection with audiences, reinforcing its position as the leading network championing children's healthcare.
What does the new brand mean for the organization's mission and fundraising priorities?
The organization remains dedicated to raising funds for local children's hospitals and supporting children's healthcare needs. The fundraising model remains the same, with funds supporting local hospitals.
How will the new brand be rolled out, and when will it officially launch?
The new brand is being introduced in phases, starting with key stakeholders in 2025 and culminating in a public launch in January 2026.
What happens between now and the official launch in 2026?
The organization will be sharing resources and guidance with partners to prepare for the launch, ensuring alignment and a smooth transition. This includes guidance on when to update materials and begin using new branded items like apparel and merchandise, which, unless specifically directed, should not be used until 2026.
When can we begin using the new brand on our social media channels?
Official social media updates with the new brand should align with the public launch in January 2026. Please continue to use current branding on social media until then. We will provide detailed social media guidelines and assets to support the change closer to the launch date.
When can we start using new branded apparel and merchandise?
Unless specifically directed, new branded apparel and merchandise should not be used until the official launch in January 2026. This is to ensure a unified and consistent rollout of the new brand.
Will we receive updated materials, including for social media, and when can we start using them?
Yes, we will provide updated templates and assets for all materials, including social media. The plan is for all materials to be updated and in use starting in 2026. Tool kits, educational opportunities, and additional support will be provided to ensure you have what you need to successfully prepare for the brand launch and to deploy the materials in 2026. For social media specifically, please maintain your current branding until the January 2026 launch.
Will existing materials need to be updated, and what is the timeline for that?
Yes, materials will need to be updated by 2026. Tool kits and support will be provided to help partners prepare.
What if I need early access to new brand assets?
We recognize there will be some instances where partners need early access to new brand assets. To request early access, please fill out this form and include all relevant details about your need. Each request will be individually evaluated by our brand team to determine if it meets our guidelines to grant early access. You will receive an email within one week of your request letting you know if your request has been approved.